![]() ![]() Having said this, with 18 shows under its belt now, the platform needs to give as much importance to fashion as it does to commerce. With regular coverage on one of the country’s most popular TV networks and massive social media mileage, it wouldn’t be wrong to say that BCW has been one of the major wheels pushing forward the business of fashion in Pakistan. Designers all over the country profess that they haul in huge profits every time they showcase a collection on the platform. ![]() It has been the launch-pad for many brands that have proceeded to become forces to reckon with: Zainab Chottani, Tena Durrani, Ali Xeeshan Bridals come to mind. ![]() There’s no denying that BCW is a force to reckon with. Herein lay the key to BCW’s successes this year and also, its failures. There was a deluge of stars, designers and song and dance on the catwalk - and occasionally, there was fashion. This was one of the main factors leading up to the waves made by the 18th edition of the Pantene Hum Bridal Couture Week (BCW) which took place in Lahore last week. Even if it’s from the vantage point of the internet. When the catwalk gets laid out after a long, long time for a three-day multi-designer extravaganza, you tend to scrutinise it with great interest. ![]()
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